About me
I am an accomplished UX Researcher, Strategist, and City Planner with over a decade of diverse experience, particularly focused on advancing innovation and implementing long-term change for governments and various organizations. My work ethos centers around maximizing the potential for success by combining my deep-rooted expertise in qualitative research, strategy, and multi-disciplinary knowledge.
My Expertise in UX and Strategy
With a background rich in qualitative research, I specialize in unraveling the complex behaviors, needs, and motivations of users. My methodologies span a broad spectrum—from one-on-one interviews and workshops to comprehensive usability testing. Leveraging these insights, I employ strategic thinking to offer not just usable but exceptional digital solutions that resonate with real-world users, thereby increasing engagement and ROI for organizations.
Bridging Disciplines: UX and City Planning
What sets my work apart is my unique capability to marry UX research principles with urban planning objectives. At its core, my approach is about human-centric design, whether that involves the interface of a digital application or the spatial configuration of an urban community. Through in-depth studies and public engagement, I've successfully incorporated user-centered design principles into the policy-making and planning of urban spaces, resulting in cities that are not only functional but equitable and sustainable.
Educational Qualifications
My academic credentials include a Bachelor's Degree in Geography and a Master's Degree in Urban Planning and Policy. These foundational studies have imbued me with an essential understanding of spatial dynamics and sustainable planning principles. Further honing my skills, I have also secured specialized certificates in Geospatial Analysis and Visualization as well as UX Research and Design. These qualifications allow me to employ a layered, multidisciplinary approach to solving complex problems in both the digital and physical realms.
Professional Affiliations
I am a proud member of the American Institute of Certified Planners (AICP), which attests to my skills, ethics, and commitment to professional excellence in the realm of city planning. Additionally, I hold an international membership with the Canadian Institute of Planners (MCIP-I), broadening my network and understanding of planning issues on a global scale.
Commitment to Equitable and Sustainable Solutions
My unwavering dedication to equity serves as my primary driving force. In the realm of technology, I strive to develop solutions that not only fulfill functional requirements but also prioritize accessibility and fairness. This commitment involves meticulously considering the needs of diverse populations, fervently championing inclusive design principles, and actively engaging in efforts to bridge digital divides. My overarching goal is to harness technology as a catalyst for positive change, with the aim of leveling the playing field and extending opportunities to all individuals.
In the realm of urban planning, my passion runs deep in the creation of environments that embody both resilience and equity. This endeavor encompasses urban planning that conscientiously evaluates the social, economic, and environmental ramifications of our decisions. I am an advocate for fostering community engagement and participatory processes, tirelessly seeking input from all stakeholders to ensure that urban solutions are not only effective but also equitable. Sustainability also stands as a foundational pillar of my approach, as I strive to mold cities and communities into environmentally responsible entities, capable of withstanding various challenges while simultaneously enhancing the well-being of all their residents.
